Image is Everything

While at the gym last weekend, I had an interesting conversation with a friend. He said he will turn 50 in two years; and he plans to fight like tooth and nail before he gives into this age thing. What?!!! No, no, no, no, was my response! We have got to stop perpetuating an image of our middle and senior years as a time when we become less beautiful, less strong, and less able to make an impact on the world. I am a loving, fit and attractive woman, who is flying like an eagle into my 50th year.  That’s the image of the prime of our lives that I want the world to see.

I believe if as middle-aged individuals we choose to project a positive image of ourselves, those who are coming up behind us would be less likely to fear growing older, and more likely to be the fun energetic beings we truly are. We choose the image we create.

Baby boomers in North America have the highest net worth of  any group, and thus are a powerful market force.  And whether we will admit it or not, many of us have lots of money to spend, and enjoy the best in life. Yet most businesses tend to use images in their marketing that appeal to the younger generations. And I can’t blame them. It is not unusual to hear many of us once we reach 35 or 40 say things like: I’m getting old, I am too tired, I am getting fat, or I don’t have fun anymore. We need an image makeover.

I want to spread the image of positive, energetic, uplifting boomers like me, as well as those in their 30’s and 40’s, entering that wonderful prime of life. That is the image behind my website CrownCore Technologies. We build positive web images that say: boomers are exciting; boomers want quality; boomers are fun. And, boomers have the resources that demand the best. Reflecting an image of ourselves embracing and loving our age means everything. Most of all we become what we project – we become happier, healthier and joy-filled people.

Author: Dawn Armstrong

I provide information and inspiration to help people achieve their goals and go after their impossible dreams. As a research and communications specialist, I research, write and work with others; and with God as our guide we confront the inevitable setbacks, find our true selves, and achieve our greatest desires.

4 thoughts on “Image is Everything”

  1. And an early Happy Birthday to you! Age is all in our heads and hearts. I just saw an ex-coworker of mine, and she looks much younger than she did when she left 3 years ago. And I know why. She’s Happy! It shows on her face and it gives her whole appearance an eternal youthfulness. So that’s part of the secret to being young and vibrant at any age – it begins with inner joy!

    1. Thanks Alexis. Imagine bringing that inner-joy, that energy into work. Then we know it’s real, it’s authentic. That is the image I choose to develop. That is the image I want the world to see, when they experience me.

  2. I loved reading this article. They say ” age ain’t nothing but a number.” If we are eating right and excercising regulary most of us probably look good for our age.
    I plan to celebrate each month until my ” 50th in October”. So for May I have requested 2 tickets for ‘ THE PRICE IS RIGHT GAME SHOW IN LOS ANGELES, CALIFORNIA. I pray and hope to hear the words” COME ON DOWNNNNNNNNNNNN.”
    To all my 50-to-be’s ” Please get the groove back and celebrate you.”

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s