While at the gym last weekend, I had an interesting conversation with a friend. He said he will turn 50 in two years; and he plans to fight like tooth and nail before he gives into this age thing. What?!!! No, no, no, no, was my response! We have got to stop perpetuating an image of our middle and senior years as a time when we become less beautiful, less strong, and less able to make an impact on the world. I am a loving, fit and attractive woman, who is flying like an eagle into my 50th year. That’s the image of the prime of our lives that I want the world to see.
I believe if as middle-aged individuals we choose to project a positive image of ourselves, those who are coming up behind us would be less likely to fear growing older, and more likely to be the fun energetic beings we truly are. We choose the image we create.
Baby boomers in North America have the highest net worth of any group, and thus are a powerful market force. And whether we will admit it or not, many of us have lots of money to spend, and enjoy the best in life. Yet most businesses tend to use images in their marketing that appeal to the younger generations. And I can’t blame them. It is not unusual to hear many of us once we reach 35 or 40 say things like: I’m getting old, I am too tired, I am getting fat, or I don’t have fun anymore. We need an image makeover.
I want to spread the image of positive, energetic, uplifting boomers like me, as well as those in their 30’s and 40’s, entering that wonderful prime of life. That is the image behind my website CrownCore Technologies. We build positive web images that say: boomers are exciting; boomers want quality; boomers are fun. And, boomers have the resources that demand the best. Reflecting an image of ourselves embracing and loving our age means everything. Most of all we become what we project – we become happier, healthier and joy-filled people.