Category Archives: Professional Development

Show Me You Know Me Marketing

Have you ever done something with good intentions, only to find out that people are seriously offended? That is a big issue for people and businesses in our increasingly interconnected world.  

Let’s take Nike as an example. In 2004, it’s “Chamber of Fear” commercial was banned by the State Administration of Radio, TV and Film in China, for insulting Chinese culture. The commercial, which borrowed from the ideas in Bruce’s Lee’s movies and video games, shows NBA star LeBron James combatting temptations. The problem is that these temptations were in the form of Chinese people and symbols of China like dragons, which are sacred to the Chinese culture. Check out the commercial.

Do you think the Chinese Government and some Chinese people cared that Nike and its advertisers did not mean to be offensive? The backlash happened because Nike advertisers didn’t do their homework. They made a big marketing error of not showing their target audience that they knew them.

In the same way, how many people are we potentially excluding from our social media or marketing efforts? For example, are we considering the culture of persons with disabilities, of which there are over 4.5 million in Canada and 50 million in the U.S.? What about the foreign-born population, representing 7 million in Canada and 40 million in the U.S.? Do we know what they need and how they feel about what we are saying or what we have to offer?  In our social media or marketing efforts, are we showing diverse people that we know them?

These days there is a lot of focus on customer relationship management (CRM). What may be equally or more important is what I call Diverse People Relationship Management (DPRM). This could prove a crucial factor when dealing with content management for our social media, websites, and other initiatives. To get people to give us their attention, we need to show them we know who they are.

Copyright © 2011 M. Dawn Armstrong. All rights reserved.

Do You Have a Can Do Attitude?

Are you a ‘can do’ or a ‘can’t do’ type of person? Do you believe you can achieve everything that life places in front of you, and go after it with a vengeance?

Habstritt, a world-renowned Canadian entrepreneur, gives us cause to say yes! He shares some powerful information that reinforces the fact that we can all be “can do” people, if we choose.  I watched his 5 Engaged Entrepreneur videos, and I knew I had found recipes that aid in overcoming struggle and being a successful business person. I was reminded of life and leadership strategies I had all but forgotten, and even learned new ones.

Maybe it’s the stroke that opened me up to his message. Maybe I was drawn to him because of his success, or the fact that he is a commanding presenter. Regardless, I am compelled, without thought of recompense, to share these powerful resources including: an overview of the engaged entrepreneur’s blueprint, right mindset, managing your time and your team, and attracting the money you want.  

For any of these training tools to work, we must believe, with confidence, that we can be successful, and work hard to apply what we are being given. To get the information, yet not to apply it or integrate it in our life, is to accept that we will not achieve the success that is ours to have.

A “can do” attitude saved my life. After being in the hospital for 5 months, following the stroke, I was told it was time to go home. “My can’t do mind” feared that I had to leave my protected environment and re-enter a world where I believed I would be seen as a cripple. I heard no encouragement, no hope from the doctors and therapist, that I would regain the ability to walk with some degree of strength or ever work again. I made up that I would be reduced to nothing, by the sorrowful, pitiful, eyes of the outside world. In my mind’s eye, I had lost my power to be independent, to move at will, to achieve my dreams.  I went home and cried for a week.

Then, God must have knocked some sense into my head, because I got that I can do. I declared then that I will heal again and I will work again. At that moment, I believed that I could do anything I set my mind to. I knew I could achieve any dream that God has placed in my heart.

I have since undergone significant healing. Furthermore, despite my doctor’s assessment of my permanent disability and inability to work, I am back to work with a renewed and wonderful vengeance. Will I always get things right? Absolutely not! Will I keep going as long as I have breath? Absolutely! Even with the inevitable hiccups, I know I can do.

Can do people believe they can achieve what they want, work hard to get it, and grab hold of helpful resources, which are there to help us go where they want to go. How are you showing the universe you can do?

Professional Development: High Quality and Free

Thanks to all those who took the time to complete the poll, and indicate what information you are interested in. It seems the majority of you would like information on professional development, which incorporates all the other areas such as social media.

Here is a link to an excellent free learning resource by the Goodwill Community Foundation. It covers various subject areas, but I was particularly interested in computer learning, as people are always asking me to teach them various computer applications. This is a good source for novice or advanced users. I especially appreciated the opportunity to get some additional lessons on PowerPoint 2007.

I get internet data mining information, and have a lot more for you in coming weeks. In this day and age, we pretty much have to engage in some professional development at least monthly, to increase, or at least maintain our value in today’s market place. As an example, I have extended my business as an information specialist, with a couple of opportunities related to social media and web-development. How did I become qualified enough to get paid in these areas? I find what’s hot in the world of professional development, and if it will enhance my skills, I find training and practice resources to help me learn.

What about you? Are you a self-directed learner?

Copyright © 2011 M. Dawn Armstrong. All rights reserved.

How can I serve you?

Do you love sharing your gifts with others? I love mining for quality information and learning on the net, and sharing what I dig up. What quality, up-to-date, development resources can I provide you? I would greatly appreciate if you would take a couple minutes to complete this poll, and let me know how I can best serve you.

Please let me know what other information would best serve you.

Thanks for providing your feedback.